For the Right Price
Have you gone into the mall and notice there are two completely different shoppers? Most malls have four big department stores one in particular is Dillard`s. Notice that the other stores are located between the four department stores. One I particular is rainbow. Dillard`s and Rainbow are not side by side because they are two different stores. They do not sell the same things, the price and atmosphere different as well.
Dillard`s and Rainbow are both clothing stores. However, Dillard`s sell many more things. They sell designer everything from baby clothing to beauty products. On the other hand, Rainbow sells clothing, and it is not by high-end designers. They only sell things for women and children. They do not offer half of things Dillard’s do.
When buying products from Dillard`s you get what you pay for. Many products are based on name and quality. When purchasing from Rainbow the same thing applies. The difference is Dillard`s things you can wear many times without falling apart. Rainbow things can and will fall apart faster than Dillard’s.
Many things make a costumer come into a store and will send their money. One is the atmosphere is a big deal. Who wants to go into a store where there are more clothes on the floor than in the rack? No one wants to see that. Rainbow is small and cluttered. They only little to no room o move around in. On the other hand, Dillard`s is roomy and clean. Dillard`s atmosphere is peaceful with tasteful music playing. Rainbow has ghetto music play, with disrespectful lyrics.
These are things that can make a buyer feel out of place. Many shoppers may like Rainbow, and hate Dillard’s. So when going shopping take these things into consecration.