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Listen to any Brazilian official talking about their country hosting the 2014 World Cup, and the word they all use is "legacy".
And they say it all the time.
Speaking at the Soccerex global business industry convention in Rio de Janeiro, Marcia Lins, the state's Sport and Leisure Secretary, says: "This is about legacy... it really is a new Rio, a paradigm shift, we are not going to let this opportunity go by."
Put simply, Brazilian authorities are obsessed that the tournament will have a positive, lasting effect on the country.
Whether they will be successful, only time will tell, but here is a look at the four main areas they are focusing on - the new stadiums, boosting tourism, reducing crime, and improving infrastructure.
Stadium utilisation
Brazil is sparing no expensive on the World Cup stadiums. It is building six new ones, and substantially renovating the same number across the 12 host cities.
The work to renovate the famous Maracana stadium in Rio is costing 750m Brazilian real ($404m; £261m), but the stadium is deliberately not being expanded in size.
So instead of using the World Cup as an opportunity to return the Maracana to its historic giant capacity of 200,000, it will remain at around 85,000.
The Maracana stadium under ewconstruction
Image caption
Stadium experts have praised the reconstruction work at the Maracana
London has turned down the chance to host the start of the 2017 Tour de France, angering the race owners.
London beat bids from Edinburgh, Manchester and several German regions to stage the Grand Depart.
But last week, a day before contracts were meant to be signed, Transport for London (TfL) said it was pulling out.
"To ensure value for money we must make difficult choices," Leon Daniels, managing director of surface transport at TfL, told BBC Sport.
"We have always...