Kudler Fine Foods Frequent Shopper Program
Robert Widlund
University of Phoenix
Kudler Fine Foods Frequent Shopper Program
The Kudler Fine Foods wants to develop a frequent shopper program for e-commerce. The store will need to establish a point of sale system, establish an online shopping history database, modifying communications between the POS systems and provide discounts on frequent shopping. For the development of this Frequent Shopper Program, Kudler Fine Foods Store has to consider several business considerations including legal, ethical, security, and many others.
Legal Considerations of Frequent Shopper Program
For doing the business through e-commerce, Kudler Fine Foods has to consider several legal considerations in the development of its Frequent Shopper Program. Electronic contracts for online business transaction are legally bound all over the world. Taxation laws of the native countries need to be considered.
Ethical Considerations of Frequent Shopper Program
The business organizations have to implement several ethical considerations in their frequent shopper program for e-commerce. The customer privacy is the most important ethical consideration in the e-commerce (Merryweather,2000). The security of personal data must be protected.
Security Considerations of Frequent Shopper Program
Security measures are required when implementing the Kudler Fine Foods Stores Frequent Shopper Program. The organization must have their data secured. Protection from the Cyber terrorism is also an important security consideration in E-Commerce (Wollgast, 2007).
Financial Analysis
For the development of the Frequent Shopper Program, the store will have to make expenditures in different fields. The main expenditure fields will be related to marketing. Under this, the expenditure on advertising and market research will be major fields of expenditure. The store would have to make some expenditure on the online...