Running head: GAP ANALYSIS: INTERSECT INVESTMENTS
Gap Analysis: Intersect Investments
Terry Johnson
University of Phoenix
Gap Analysis: Intersect Investments
The events of September 11, 2001 changed not only the states struck by the terrorist attacks but the United States as a whole. As United States citizens gathered together to search for family, friends, and associates located in the World Trade Centers, the economy began a downward spiral. Financial investment institutions were hit [Use the active voice unless you have a very good reason for choosing the passive voice. While both are grammatically correct, active verbs are usually more effective because they are simpler and more direct.] hard in the years following the day the world changed. Since September 11, 2001, the financial services industry has been in a constant state of flux, never certain, always chaotic.(Scenario) Customers no longer trusted the activities taking place on Wall Street and businesses found staying afloat difficult.
Intersect Investments struggled to survive for years and resisted making an organizational change which could possibly place them back in the top rankings within the investments market. When the light bulb finally came on, CEO Frank Jeffers realized customers want a financial advisor that they can trust as well as one who can offer diversity when it comes to investments. With this realization came the vision to “provide a broad set of products and services to consumer and small business customers using a model of customer intimacy that will build long-term relationships based on trust and value to the customer.”(Scenario)
This paper will discuss the issues faced by the Intersect Investment leadership team in their quest to bring this vision from concept to reality as well provide suggestions to bridge Intersect Investments from a struggling company to a vibrant one increasing both in sales and customer growth.
Situation Analysis
Issue and...