Market potential of the product for the next five years
Our company expects export sales to Indonesia will increase 15% annually of total revenue because we export our products to this potential market, Indonesia. Indonesia is a big potential market for meat, especially high population which has about 238 million people. Furthermore, the economic have grown between 6-7% per annum and GDP in 2007 is US$ 3700 and it’s having intended the growth increase every year since GDP year 2000 is US$ 2800 (http://www.indexmundi.com/indonesia). Due to the economic growth, it will increase the demand of meat because the eating habits of Indonesian people like spicy food. The consumption meat of Indonesia people are average, 2kg/ person per year, and will increase gradually, as long as the economic grow and population grow. So that’s the big potential market of Indonesia. On the other hand the domestic production of meat and chicken is not enough to supply. That’s why importing meat in Indonesia is highly demanded (http://ksegar.com/profile.html).
Due to the increasing demand on meat in Indonesia, our Ayamas Nugget has big potential market in Indonesia rather than other meat products. Chicken meat is a common food for consumer except vegetarian; it is because not everyone will consume different type of meat to eat. For example, not all Chinese in Indonesia will consume beef because of their culture and religion differences. Therefore, chicken meat is the most appropriate product to consume by everyone although there are different religions or races in Indonesia. Moreover, Ayamas Nugget has 5 types of product variety that can satisfy different consumer’s taste.
In 21 century, women in Indonesia have increased their mind from traditional to liberal. Women busy for their family and job. They need convenience products to satisfy their needs and wants in their dairy life. Ayamas Nugget is easy take and use product, and prepared with different variety. Therefore, it creates...