Windspeed vs. Windward
The two wind turbine companies that I will be discussing are Windspeed and Windward. I will be determining what each company uses as their organizational structure and whether they are organized by their function (marketing, operations, human resource, finance, etc.) or by division (South America, North America, etc.), Team, Matrix or Network. The two companies produce the same product, but they have two different organizational structures.
Windspeed is headquartered in Dallas, Texas. They are using an international strategy. The only difference is where their personnel are residing outside of the U.S. would be their two plant managers. Windspeed uses the functional organization. I think that Windspeed uses the Functional organization because they break down into individual departments and in different parts of the countries around the world. An example would be they have a CEO at the top, then a vice president of North America, vice president of South America, vice president of Asia, vice president of EU. An organization needs structure for reaching common goals and the functional representation is structured with a strong concept of relegation (N.A., 2009). Functional organization structure is where each job becomes the focal point that has similar function based jobs that are done by the employees (N.A., 2009). The functional areas will have personnel with varied skills, but those skills are grouped on their similarities (N.A., 2009). The purchasing function concentrates on purchase activities (N.A., 2009). Human Resources personnel handle the hiring, training, and firing activities (N.A., 2009). The accounting department takes care of financial activities (N.A., 2009). Manufacturing focuses on producing the finished product (N.A., 2009). The sales team takes the role of promoting the finished product in the marketplace. (N.A., 2009) Marketing activities market the product with a long range goal of staying competitive in the market...