Running head: GAP ANALYSIS: Global Communication Benchmarking
Gap Analysis: Global Communication Benchmarking
Evandall S. Williams
Instructor David Rollins
MMPBL/500 Foundations of Problem-Based Learning
University of Phoenix
Gap Analysis: Global Communication Benchmarking
In today’s society, everyone and everything has been affected due to the massive economic strains. Global Communication is a telecommunication company that has endured through these major economic pressures. Yet, the company’s stock has depreciated by more than 50 percent in the last three years. Since then, Global Communication has organized a senior leadership team to develop an approach that could compete with all local, long-distance and international markets.
After reading Chapter 4 from the textbook, I comprehended that communication is an interpersonal exchange of information and understanding between the sender and messenger (Kreitner−Kinicki, pg. 520). According to Kreitner−Kinicki, communication is a key driver in knowledge management. It brings knowledge into the organization and distributes it to employees who require that information. Unlike Global Communication, the leadership team of GC did not notify the Union, who represents the employees’ voice within the company, about the decision or deal with the board to expand globally. The Union felt cheated because recent negotiations were made to cut benefits such as education and health, which was much needed during these economically, challenged times even in reality.
Situation Analysis
Issue and Opportunity Identification
Global Communication has lost major market share to local, long-distance and international markets that are all competing for the same business. So far, Global Communications senior leadership team has developed a two-pronged aggressive approach to becoming a truly global resource, but they used an outsource recruit to help increase both revenue and profits through more...