Global Trends Affecting Businesss

Global Trends Affecting Businesss

In times of economic crisis, managers are continuously looking for ways to improve their productivity and organizational environment in order to sustain the business or company. Retention, however, has become a major obstruction facing the leadership. What exactly is causing this sudden changes are a number of issues contributing to this movement, namely the global trends.According to Macmillan( 2011) he says Global trends are changes that takes place world over that affect businesses and are beyond the control of managers. The existence of macroeconomics factors in the economy has caused inequality in the way the businesses are run. Macroeconomics factors are factors that have logical relevance to an economy at regional or national level and affects a large population rather than a few individuals. Macroeconomic factors such as economic output, unemployment, inflation, savings and investment are key indicators of economic performance and are closely monitored by governments, businesses and managers. These factors can be best summarized with PESTLES Analysis that is technological, political, social, economical, environmental and legal policies governing each country. Conklin (2011) says Forces outside the firm’s traditional boundaries are of great importance in determining the firm’s success as these forces of the environment of business are different world over and over time.He also states that these factors will continuosly confron the firms with new issues that require modifications in strategies and management practices.

PESTLES Analysis creates the link between factors of the business environment . Within this range of perspectives, many authors use different methods for analyzing social forces and for developing appropriate firm responses to each set of social forces.Social forces include health consciousness,education level,attitudes toward imported goods and services,attitudes toward work, leisure, career and retirement,attitudes toward...

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