AP English and Language Composition
Because You’re Worth It.
“Go beyond clean skin,” is an ad for a new product from L’Oréal Paris and is found in a Teen Vogue issue on March of 2011. This ad targets teenagers, mostly teenage girls, who want a face free of breakouts. The ad uses many strategies to sell the product including verbal strategies, composition, and a strong use of juxtaposition.
The “Go beyond clean skin,” ad promotes a simple one step skin care regime for young women. The ad has two main focal points that sit together in juxtaposition: the first item being a woman, Freida Pinto, a once struggling model from Mumbai that is now blossoming in to something big (Fodor’s: Essential India. Page 27.), and then the product itself, Go 360º Clean. The focal points sitting next to each other helps the readers relate the two things. When readers look at Pinto and the way she is placed next to the product, they are led to believe that Pinto’s beauty is because of this new product. These two focal points sit together in juxtaposition which makes readers relate Pinto’s beauty directly to the product that they are trying to sell.
Freida Pinto plays a large role in selling this advertisement. Pinto is one of the two focal points, with her being featured on the left side. Pinto can relate to the teens that are looking in to this product because she had a struggling past and now she is a star. When teens see how a struggling person is now in the spotlight, they will directly relate it to the product that they are selling and it would make them want to buy it so one day, they can be in the spotlight. Pinto also has her own quote accompanying her picture that reads, “See… I’ve got nothing to hide.” By saying this, Pinto is referencing to the fact that, because the face wash keeps away breakouts, her face is clear and flawless; therefore, Pinto has no embarrassing blemishes that she needs to mask by makeup. Freida Pinto helps to sell this ad by directly relating...