Gri's Diageo

Gri's Diageo

  • Submitted By: glong
  • Date Submitted: 01/10/2010 8:11 AM
  • Category: Business
  • Words: 1000
  • Page: 4
  • Views: 339

INTRODUCTION
In a modern business views, responsible behavior is a driver of long-term growth and an essential component of a company’s success. Such responsible behavior includes consideration of stakeholders’ interests, communities concerns and protection of our natural environment. DIAGEO has a strong interest in these aspects of corporate responsibility and benefits from working with the stakeholders to enhance community prosperity and of protection of the environment. Contributing to these ends is an investment in DIAGEO’s own continuing success and the sustainability of business.
In our case, we will be focused on the environmental performance of the company I have chosen, DIAGEO. There are different environmental indicators, and the one that will interest us is about materials and recycling (EN1, EN2).
CRITICAL ASSESSMENT OF PRACTICAL EXEMPLE
The GRI’s suggested recommended reporting approach for materials is divided in two parts: Materials used by weight or volume (EN1) and percentage of materials used that are recycled input materials (EN2).
The application level of DIAGEO is A+, which means that G3 profile disclosures, management approach disclosures and performance indicators & sector supplement performance indicators are fully filled by the company. The report is also externally assured.
Materials used by weight or volume (EN1) ‘This Indicator describes the reporting organization’s contribution to the conservation of the global resource base and efforts to reduce the material intensity and increase the efficiency of the economy’ (GRI’s website).
In the DIAGEO’s corporate responsibility report, a lot of information are given about this aspects. Indeed, in their guidelines GRI suggest ‘_to identify total materials used, including materials purchased from external suppliers and those obtained from internal sources_’ (GRI’s Indicator protocols).
According to GRI guidelines this can include raw materials, associated process...