1. Introduction:
High Street shopping is the old traditional and well-known way of how people buy their
Items, while Internet shopping came into people’s life during a period of technological advancements. Internet shopping is a process by which people order items through the internet and High Street shopping is when people go for shopping in stores, supermarkets and shopping centres.
2. Internet shopping
Internet shopping is the process in which consumers go through to purchase products or
services over the Internet. An internet shop, or online store evokes the
physical analogy of buying products or services at a bricks and mortar retailer or in a
shopping mall. It is an electronic commerce application used for business to business
electronic commerce or business to consumer electronic commerce. Online shopping is
popular mainly because of its speed and ease of use. Some issues of concern can include
fluctuating exchange rates for foreign currencies, local and international laws and delivery
methods. When thinking of online shopping, clothing and electrical appliances usually come
to mind. However, shopping online is not limited to only that. Even groceries can be bought
over the internet nowadays! Ten years ago women would probably not even trust their
husband to do the shopping. Today though, they are more than happy to shop for their every
day necessities online and have it delivered to their door within an hour!
2.1. Product reviews
Online shoppers can easily learn from previous experiences of different products, mostly by
reading user or expert reviews. Reading online product reviews is usually the first step in
online shopping, which plays an important role in customers' decisions. Many online stores
such as Amazon.com allow customers to comment or rate their items.
There are also dedicated review sites to host user reviews for different products.
2.2. Store reputation
It is important to do business with trustworthy online...