Table Of Contents
Abstract/Executive summary………………………………..…………………………………….2
History and Company Facts……………………………………………………………………….3
Company Review………………………………………………………………………….4
Industry Review……………………………………………..…………………………….5
Mission……………………………………………………………..……………………………...6
Mission Statement……………………………………………………………...………….7
Vision Statement…………………………………………………………………………..7
Goals………………………………………………………………………………………………7
Short-term goals…………………………………………………………………………..8
Long-term goals…………………………………………………………………...………8
SWOT Analysis……………………………………………………………………………….…..9
Analysis of Organizational Strengths………………………………………….…………9
Analysis of Organizational Weaknesses…………………………………………….…..10
Analysis of Marketing and Business Opportunities………………………………...…..11
Analysis of Marketing and Business Threats………………………………………...….12
Strategic Choice……………………………………………………………………………….…13
Conclusion……………………………………………………………………………………….15
References ……………………………………………………………………….....Not Numbered
Abstract/Executive summary
Apple inc. currently competes in the markets of personal computers, mobile communication devices, music devices and services industries. This proposal is to show how Apple inc. should expand to another industry, the gaming industry. With all the technological patents, and employees whom are skilled at various levels of technology, hardware, software, and customer service, it only makes sense that Apple inc. branches out into the gaming industry. With the military, racing industry, and sports industry using gaming to enhance, and improve their abilities, and the gaming market expanding to a broader range of age, race, and nationality areas, this would be the best time for Apple inc. to begin creating a new and improved gaming console as well as gaming software. Apple inc. should partner with Electronic Arts (a gaming software company) to create games to be played on not only Apple computers but as well as on the new Apple brand console system. Apple inc....