How Would I Know What I Want Without Advertising

How Would I Know What I Want Without Advertising

  • Submitted By: seth
  • Date Submitted: 04/26/2009 6:02 PM
  • Category: Social Issues
  • Words: 852
  • Page: 4
  • Views: 461

Grauer 1 Seth Grauer Professor Buljan English 1A 3 March 2009 How Would I Know What I Want Without Marketing? Grauer 2 Grauer 3 where men could be men! I saw this commercial a few times and I always watched it for a laugh. A few weekends later an old friend came back to town and said he wanted to drink and have some fun. Guess what alcoholic beverage instantly came to mind? Without knowing it I had instantly associated Captain Morgan with a fun time.I went back and viewed several other Captain Morgan commercials after this realization and they all revolved around having fun with friends. These kinds of advertisements subliminally associate their product with emotions through repetitive viewing of the same messages. breakfast and lunch programs (Children, Adolescence) The business men in our present era have seemed to loose their hearts and become solely motivated by money. Grauer 4 Sly advertising techniques are not going away anytime soon, and there is nothing we can really do to avoid seeing them. Pretending we are immune to these advertising techniques is not the answer, in fact marketers want you to feel this way. Their techniques work. If they didn’t work they wouldn’t spend billions of dollars on their adds. What can we do then to avoid their manipulation? In an article by Julia Mehta featured in the current health magazine she suggests techniques to avoid being a sucker for marketing. She urges us to ask five questions when we see a product advertised in the media. First we must ask “who created the message?” and focus on the big corporation behind it rather than just the product. Second we should discern what types of techniques it uses to attract our attention (like the way the Captain Morgan commercial drew attention through humor but had an underlying message in it). Next we can ask ourselves how other people might perceive this message differently we do rather than letting it speak to us the way the marketers intended it to. The fourth...

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