DIPLOMA IN BUISINESS
E-COMMERCE THEORY AND APPLICATIONS
ICT2107
MS SHEE FUI CHIE
E-COMMERCE THEORY AND APPLICATIONS
ICT2107
MS SHEE FUI CHIE
QUANTITATIVE METHODS
Name : Tan Chin Loon
ID : J12010529
Section : DB3
Date : 06/02/2013
CONTENTS Pages
Executive summary 3
Background 4-6
Critical Success Factors 7-8
Recommendations 9-10
Executive Summary
HTC Corporation, formerly High-Tech Computer Corporation, is a Taiwanese manufacturer of smartphones and tablets headquartered in New Taipei City, Taiwan. Founded in 1997, HTC began as an original design manufacturer and original equipment manufacturer, designing and manufacturing devices such as mobile phones, touchscreen phones, and PDAs based on Windows Mobile OS and Brew MP to market to mobile network operators who were willing to pay a contract manufacturer for customized products. After initially making smartphones based mostly on Windows Mobile, HTC expanded its focus in 2009 to devices based on the Android, and in 2010 to Windows Phone. As of 2011, HTC primarily releases and markets its smartphones under the HTC brand, ranking as the 98th top brand on Interbrand’s Best Global Brands 2011 report. A September 2013 media report stated that HTC's share of the global smartphone market is less than 3 percent and its stock price has fallen by 90 percent since 2011.
HTC is a founding member of the Open...