Introduction
Walt Disney is renowned successful company in the world for decades. Since the 1920’s the company have been responsible in providing endless family entertainment from cartoon characters, children TV show, blockbuster movies to amusement parks which caters to all ages. Its company main goal starting from top executives, down to bottom is to create a memorable, fun and magical experience for their entire guest as well as their employees. From a black and white cartoon character called “Mikey Mouse” the creator and his company grew to a global empire. The company also emphases in harnessing innovative ideas, cultural heritages and making magical dreams possible with the help of talented staff and cast members. This is one of the reason why people keeps coming back year after year to the parks including digitally re-edit classic movies despite the price hikes. Because of its success, their management styles have been one of the many focal points in business and management studies from different colleges and/or universities around the world.
To better understand Walt Disney management styles and principles, we first need to know the difference between Classical Management and Human Relations Theory. Classical Theory management originated during 20th century using pyramid as formal structure base on three theories, such as Bureaucratic organization focuses on rules and hierarchy, Administrative focuses on plan organized commands, and scientific management that deals with economic rationality and efficiency. Workers interest and opinion was not taken in to consideration with in this type of management. At the time workers was viewed as the extension of the machine, because their opinions and suggestion are not being taken in to account. The main goal is to meet the productivity target and higher profit margins.
Human Relation Theory focuses more on social factors, people’s behavior, working environment conditions, leadership and informal...