Table of Contents
Chapter 1: Introduction 2
Chapter 2: Recruitment 5
Chapter 3: Motivation 7
Chapter 4: Training 10
Chapter 5: Appraisals 11
Chapter 6: Recommendations 12
References 14
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Chapter 1: Introduction
Starbucks, one of the most famous coffee shops chain in the world, are specializing in roasting and selling special coffee beans and different types of coffee and tea drinks. Starbucks advertise that they are a “third place” between home and the company, a place to get together with friends and families, or simply enjoy a quiet moment alone with fresh coffee, music and books. Starbucks always meet the requirements of its customers.
Starbucks were founded by three coffee aficionados, Gordon Bowker, Jerry Baldwin and Zev Siegl. The first two, when they were students at San Francisco were fond of coffee Peet, which they continued to instruct by mail when they moved to Seattle.
On this occasion Bowker decided to open a coffee shop in Seattle to supply the people of the city, world-class coffee. After discussing his idea with the other two, these three created the first Starbucks store in Seattle, that originally only sold whole coffee beans.
Initially, Starbucks grew slowly and in 1981, at the end of their first decade, they numbered four stores and one roasting plant in Seattle. Also, in 1981, Howard Schultz from New York, became interested in Starbucks, so he went to Seattle to meet with the three partners. After the meeting, the prospect of Starbucks interested him very much so he convinced them to hire him in a marketing position at the company.
Schultz saw the opportunity of serving ready-to-drink coffee and recommended its introduction in the market. Nevertheless, the suggestion of Schultz to sell espresso drinks in the shop was not accepted immediately by the partners, who finally agreed after a year, creating Starbucks such as we know them today.
Eventually, Starbucks began serving...