Category background and history:
The hybrid car or a “Auto Alternative for the 21st Century” contains a small fuel efficient engine that is coupled with an electric motor used in addition to the fuel motor. The electric motor runs with a battery that gets charged while the car is running. The first hybrid car was built by the Austrian Dr. Ferdinand Porshe in 1898. This car used an internal combustion system to spin a generator that charged the batteries. Just the battery could allow the car to drive 40 miles. In 1905, H. Piper, an American engineer, filed a patent for a fuel-electric hybrid vehicle. His idea was to use an electric motor to assist an internal-combustion engine, enabling it to achieve 25 mph. In 1997, Toyota sold almost 18,000 Prius cars in the first year in Japan.in 1999 Honda introduced the first hybrid car to the US. This car was called the Insight. This car gave 61 mpg and 70 mpg highway. In 2000, Toyota released the Prius in the US. In 2002, Honda Civic Hybrid was introduced in the US.-By 2004, the demand for the Toyota Prius was so high that production increased from 36,000 to 47,000 in the US and there was a six-month lead time before consumers received their cars. In September 2004, Ford introduced the first American and First SUV hybrid called the Escape Hybrid. In 2005, New York City added six Ford Escape Hybrids to their taxi fleet and city officials believed the entire fleet of 13,000 vehicles could be converted to hybrid within five years. Today, nearly every car maker has a line of hybrid vehicles within their product categories. (Berman, 2011)
Brand background and history:
The brand is the mid-size car Ford Fusion Plug-in Hybrid, it’s also called Energi. In Ford Fusion, here is a first generation (2006-2012) and a second generation (2013 and above). The name ford came from the name Futura: “Ford Motor Co. cannot use the name "Futura" for its new midsized sedan because Pep Boys owns the rights to that name, a federal court has...