Hydroxycut: Is it for real or just another media illusion?
America’s # 1 selling weight loss product! Countless Americans use one name for incredible weight loss because it has proven ingredients shown to work, and that name is Hydroxycut®! “The results speak for themselves!” These are a few headlines amongst several that are being portrayed by the media on a consistent basis. I can’t go one day without seeing a Hydroxycut commercial while watching my television shows. A great deal of our population is overweight. American’s are just looking for that quick fix; therefore they believe taking a “diet pill” is going to be the instant solution to all their problems. When you strip a Hydroxycut pill of its clever misdirecting advertisements, dangers chemical components, and unmentioned workout cycle, the end result is a risky, harmful, false dream pill
I think people assume that Hydroxycut really works when they see the before and after ads in every magazine all over the television. “Advertisement of diet pills generally entails one or both of two appeals: their 'quick fix' strategy, and their composition of 'natural' substances. Magazine advertisement of Hydroxycut, which can be found in many women's magazines, focuses on the first method. At first glance, the full-page ad presents a young woman, obviously pleased with the effects of the treatment. Beside her smiling facade are photographs comparing her figures before and after taking the pills. The 'before' image depicts an unhappy, overweight, unfit, pale, disheveled individual. In contrast, the 'after' photo shows a happy, thin, fit, tan, made-up woman. Above these pictures, in bold type, is the quotation, "Losing 31 pounds was so easy with Hydroxycut!" Under this statement, the advertisement claims that Hydroxycut helps you "lose fat fast."
Without further analysis of the ad, the average reader turns the page believing that use of Hydroxycut transforms women from average to ideal. However, closer...