Ice cream is as American as Apple Pie. This is a favorite past time treat among many consumers. Ice cream comes in many different varieties, flavors and colors. And folks can create their own masterpieces whether eating an ice cream cone, a sundae or a milkshake. Who doesn’t enjoy a delicious ice cream cone or sundae with jimmy’s on it. The name of this business is the Ice Dream Shop. Ice Dream makes its own cream on the premises, a fresh and healthy process and tasty treat. We have been in business for two years. The company revenues have been just over the break even point. The company currently employs 100 part-time employees. Over the past six months there have been a few competitors opening up in the area, which raises concern on our sales. As the management consultant for Ice Dream Shop it is my responsibility to research and provide feedback and assist with the decision as to whether to keep the business open or close up shop.
Before we can make a decision, we will need to look at the components of a business model. There is the need to assess the environment scan, which is data relevant to the decision making process. A few areas of collection would be information on the competition, and the demographics in the area. The market trends and events in the surrounding area will have an effect on our production and profits. Another area to review would be the internal and external factors, and the strengths and weakness of Ice Dream. As the management consultant of Ice Dream, comes the decision to keep the ice cream shop open, with little revenue or discontinue its operation.
The economy has a direct impact on our sales and the bottom line. If the flow of customers slow down so does the operations and profits. When there isn’t a high demand for a product a business would have to research and adjustment where needed. Such as cut back number of employees. If business continues to decline the next step would be to cut back on the number...