Idea Cellular - Strategy Report

Idea Cellular - Strategy Report

  • Submitted By: mayanks09
  • Date Submitted: 06/12/2010 4:28 AM
  • Category: Business
  • Words: 5962
  • Page: 24
  • Views: 1

Idea Cellular An Industry and Strategy Analysis

[pic]

Table of Contents
1. Industry Overview 2
1.1 Declining Trend in Profitability 2
1.2 Scarcity of 2G 2
1.3 Auction of 3G slots auctions 2
1.4 Implementation of Mobile Number Portability (MNP) 3
1.5 Regulation 3
2. Porter’s Five Force Analysis 3
2.1 Barriers to entry 3
2.2 Threat from substitutes 4
2.3 Bargaining power of consumers 4
2.4 Bargaining power of supliers 4
2.5 Rivalry among competitors 4
3. Competitor Analysis 4
4. Company Overview - IDEA 5
5. SWOT Analysis of IDEA 6
5.1 Strengths 6
5.2 Weaknesses 6
5.3 Opportunities 6
5.4 Threats 7
6. IDEA: Resource Based View Analysis 7
6.1 Presence in all Major Circles across India 7
6.2 Stake in Indus Towers 7
6.3 Brand Image 8
6.4 ABG Parenthood 8
6.5 900 MHz Frequency Band 8
7. Tetra Threat Framework 8
8. IDEA: MARKETING AND BRANDING 9
9. Future Outlook for IDEA 10
10. Recommendations 11
10.1 Implementation Plan 12
11. Appendix 13

Industry Overview

Over the past 12-18 months, the mobile services sector has evolved considerably as operators expanded their services, which led to tariffs declining sharply and subscriber growth moving along an altogether different tangent. Given the changing dynamics of the mobile services industry, we foresee the sector undergoing consolidation over the next 12-24 months. Some of the important problems that plague the telecom industry in the next 12-24 months are pressure on financials of operators, scarcity of 2G spectrum, impending auction of 3G licences and implementation of MNP owing to which we see consolidation happening in the sector.

1 Declining Trend in Profitability

Over the past 6-7 quarters profitability of mobile operators has been under immense pressure due to the rapidly declining tariffs due to overcapacity, slowing revenue growth and rising costs. To illustrate, as of...

Similar Essays