Ikea

Ikea

  • Submitted By: bjane
  • Date Submitted: 12/01/2008 7:15 PM
  • Category: Business
  • Words: 545
  • Page: 3
  • Views: 1

Strategies Wood is the most important raw material at IKEA. Wood is both renewable and reusable. Designers often work on site along with purchasers and product developers to better understand their products and its production. IKEA works hard to find low prices so they can minimize their resources. IKEA also works closely with their suppliers to improve working conditions for the people that make their products. IKEA collaborates with UNICEF and Save the Children to improve environmental conditions. They also work to prevent child labor and improve conditions for them all over the world. A unique strategy that IKEA implements at all of its stores is a restaurant. IKEA feels that shoppers cannot make decisions on an empty stomach. The restaurant offers a choice of Swedish and local dishes, with the focus on healthy food. They are all sold at low, affordable prices. They even offer a kids menu, for a quick and easy family dining experience. Offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them Make optimum use of raw materials and manufacturing opportunities Products should be economical in their use of resources, easy to transport, preferably made of renewable or recycled materials- and recyclable themselves Applies the strictest possible regulations for chemicals, etc. Make sure there products do not trigger allergies or have other harmful effects IKEA stores sell everything for the home, all under one roof: kitchens and bathrooms, bedrooms and living rooms, and all the furnishings and accessories that make up a home, displayed in inspiring room settings. Customers can also get help with interior design, delivery, assembly, curtain-making, etc. IKEA wants customers to enjoy their visit to the store and take time to relax. It is not easy for customers to make decisions on an empty stomach. That is why they have...

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