Interactive Learning Project - APPLE
Liberty University
Dusti Goertz
Table of contents
Abstract 3
Introduction 4
Organizational Setting 5
Executive Summary 7
SWOT Analysis 8
Balanced Scorecard 10
Products 12
Differentiation 12
Design Strategy 13
Target Market 15
Business Strategy and Goals 16
Innovation 16
Customer Value 18
Customer Satisfaction 21
Conclusion 22
References 24
Appendices 27
Abstract
Apple Inc. is considered to be the largest company in the world, with one of the most recognizable brand logos. This company, who at its inception struggled to survive, is now bigger than Microsoft or Google. During this climb to fame, Apple has been consistently seen as one of the most innovative firms in the tech world. Not only are their new releases always highly anticipated by their customers, but they have grown in popularity to the point where the names product specifications of the latest ‘i’ product create ‘buzz’ and rumors months before their release. Due to this stunning success, there have been many books and articles which explore the reasons behind Apple’s ongoing success. Many of these compositions credit Steve Jobs, one of the original founders of the company and its late CEO, with being the brains behind the firm’s success. While that may be true, there are also some very well structured organizational concepts and business decisions which enable Apple to enjoy their place at the top. Through analyzing Apple Incorporated’s positions in their SWOT analysis, balanced scorecard, differentiation and design strategies, target market, innovation, customer value, and overall customer satisfaction, some insight can be gained into the success of this mega-corporation.
Introduction
There is very little question that during its lifetime Apple Inc. has become one of the most well-known and respected firms in the business world. It was founded in Cupertino, California, by Steve...