Indian alcoholic beverages market is expected to grow at a CAGR of
11.1% during FY’2015-FY’2020
Future Growth of India alcohol beverages market is expected to be
driven by expanding reach of market players and increase in variants
in alcohol.
Future market is expected to rise in IMFL and Beer segments.
Ken Research announced its latest publication on “India Alcoholic
Beverages Market Outlook to 2020 – Inflating Demand for IMFL and Beer
from Youth and Women Segments” provides a comprehensive analysis
on Indian Alcoholic beverages market and covers specific insights on
the market size of Country liquor, beer, IMFL (whisky, rum, brandy,
vodka, gin) and Wine on the basis of consumption, per capita
consumption, in terms of value and volume. The report also entails
market segmentation by state and gender, competitive landscape,
company profiles of the major players operating in the country,
government regulations, recent trends and developments and
future outlook of the Indian alcohol beverage market.
India is considered as a lucrative and majorly unexplored destination for
alcoholic drinks by several international companies operating in saturated
alcoholic beverages markets of Europe and the US. India's alcoholic beverage
market has grown steadily in the last 5 years.
Country Liquor is the second most consumed alcoholic beverage in India and
has a commanding presence in the northern states of India. However, the
scenario is changing and a decline in the market share of Country Liquor has
been noticed.
IMFL is the largest segment in the Indian alcoholic beverage industry. This
market has been further bifurcated into Whisky, Rum, Brandy, Vodka and
Gin. This industry has grown at an overall steady pace triggered by
increasing population and disposable income, and also the fact that it is
increasingly gaining social acceptance.
Beer is a rapidly expanding segment in the Indian...