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INDIAN CONSUMER PROFILE |
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Submitted By,Subhransu Sekhar AcharyaRegn. No. 0906247033 |
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Profile of the average Indian mobile consumer.
With around 100 million mobile subscribers, India is the third largest mobile market (next to China and the US) and one of the most vibrant mobile markets in the world with many unique characteristics. And, going by the current trend, the country could have around 500 million subscribes by 2010.
But with a diverse population, what is the profile of the `average Indian mobile consumer?'
SmartTrust's Mobile Trends Guide provides some snapshots of Indian consumers' attitudes to mobile services.
For instance, low cost of instrument is a major attraction to buy a mobile. And, despite mobiles offering many features, including MMS (multimedia messaging service) and GPRS (General Packet Radio Services), Indian consumers do not use them.
The survey by the Swedish company comprised face-to-face, telephonic and Web-based interviews and 404 Indian respondents comprising 48 per cent in major metro areas, 39 per cent in other cities and 13 per cent in towns and semi-urban areas. Excerpts from the survey:
Mobile: a necessary investment
The cost of purchasing mobile equipment remains consistent across all age groups with an average investment of around Rs 5,000 for a handset. Typically it is older users (35-49) who are the biggest spenders, paying an average of Rs 8,500. Teenagers follow next, with 25-34 year olds the least willing to make a major investment in a new handset.
In many other markets the mobile handset has become a commodity - with high street price wars between retailers often making the handset cheaper than the cost of a meal. However, in India, purchasing a handset is still a major investment. The average amount spent on a handset in India equates nearly half the average monthly salary. This is one of the highest ratios in the world.
Sasta, sundar aur tikau (cheap, attractive and...