BUSINESS DESCRIPTION Oak Furniture Warehouse, is a furniture store specializing in the selling of furnishings constructed hardwoods, the bulk of which will be oak, to Coeur d’Alene area customers. The store will be a show floor/warehouse, with 85 percent of the available space open to the customers. The merchandise has been carefully selected to be affordable to the majority of consumers along with higher line items for upgrades and future purchases. Oak Furniture Warehouse, plans to open for business during January, 2000. The store will be open Monday thru Friday, from 10:00 am till 8:00 pm and Saturday, from 10:00 am till 6:00 pm. · In the strong and stable furniture sales market, Oak Furniture Warehouse will stand out as a leader in customer service and quality craftsmanship. · A strong customer focus, an accessible location and a broad product line will enable the establishment to slowly and steadily develop a loyal customer base. The retail demand for home and office furnishings is seasonal and business in Coeur d’Alene fluctuates according to the seasons. Primarily, the Oak Furniture Warehouse, will attract business during seasonally slow months through a comprehensive marketing and promotional strategy to generate additional revenues in these slack periods. Secondly, by directing attention to the business and home office markets, which budget more on a fiscal basis. Finally, there is no direct competition in the area giving The Oak Furniture Warehouse an advantage in the lack of competition. MARKET PROFILE Oak Furniture Warehouse, will provide quality, competitively priced specialty furniture not yet available from a single source in the Coeur d’Alene metro area. The goal is to sell solid, well built furniture through a knowledgeable and professional sales staff in an inviting atmosphere, that will encourage customers to return to the Oak Furniture Warehouse for all their home furniture needs. ¨ The well crafted quality of our product. ¨ The affordable...