“STUDYING THE OPPORTUNITIES AND PROMOTION STRATEGIES OF RITES LTD. IN ASIAN CONTINENT”
A SUMMER PROJECT STUDY SUBMITTED IN PARTIAL FULFILLMENT
FOR THE REQUIREMENT OF THE TWO YEAR
POST GRADUATE DIPLOMA IN MANAGEMENT (2013-15)
BY
Name- PULKIT KANSAL
Roll No.- 112
LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT, DELHI
JUNE, 2014
ACKNOWLEDGEMENT
The conclusion of any project is not complete without thanking the people behind the venture and this
project is no exception. Racing against time as well as fast approaching deadlines, the fact that the project was successfully completed in time would not have been possible without the help and support of many people. Their constant guidance and encouragement coupled with the efforts and their commitments acted as the cornerstones for the successful completion of the project. It gives me immense pleasure to acknowledge the persons whose help gave me the required confidence, enthusiasm, and perseverance in order to successfully culminate this project.
I express my sincerest gratitude to Mr. A.K.M SHARMA (Group General Manager- Marketing and Client Services RITES Ltd.) and Mr. AJAY BAHRI (Manager-Marketing and Client Services RITES Ltd.) for providing invaluable guidance, suggestions, as well as constant encouragement as my mentor for this project.
I also express my sincerest thanks to my faculty mentor, Ms. JOYEETA CHATTERJEE (Prof. LBSIM) for her guidance and encouragement during the various stages of the project. Lastly, I would like to thank RITES Ltd., for giving me a chance to pursue an internship in the domain of my choice and for giving me the vital support and freedom to carry out my project.
Pulkit Kansal
PGDM General (2013-15)
LBSIM, New Delhi
TABLE OF CONTENTS
Chapter
Title
Page No.
1
Introduction
5
1.1
About RITES Ltd.
6
1.2
Sectors of Operation
7
1.3
Marketing and Business Development
13
1.4
Clients
17
1.5
Key...