Master of Business Administration
Assignment in Marketing Management
Singapore Tourism Marketing Strategy
Evaluation
Dimitri Blättler
Malcolm Ferguson
Sascha Gartenbach
Shama Rahman
8th August 2011
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Document information
Title:
Singapore Tourism Marketing Strategy Evaluation
Topic:
Marketing Management
deadline:
8th of August
saved:
8. August 2011
Page count:
30 excluding Layout
Version
Version
date
changes
responsible
V1.0
8.08.2011
Turn- it in Version
Authors (see
front)
© by the authors
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Table of Contents
1.
Executive Summary ................................................................................................................. 6
2.
Situational Analysis.................................................................................................................. 7
2.1.
2.2.
SWOT......................................................................................................................... 13
2.2.1.
Strengths...................................................................................................... 13
2.2.2.
Weaknesses ................................................................................................ 14
2.2.3.
Opportunities ................................................................................................ 14
2.2.4.
Threats ......................................................................................................... 15
2.3.
PEST(LE)...