Table of Contents
I. External Analysis
1. MICRO
1. PTM
2. Competitor
3. Infrastructure
2. MACRO
2.1 Industry Analysis
II. Internal Analysis
1. Organizational Performance
1. Business Structure
2. Technology
2. Organizational Competence
3. Transaction
3.1 Categories
3.2 Contribution in Sales Revenue
3.3 Transaction Detail
4. Marketing
4.1 Activities
4.2 Alliances Activities
4.3 Marketing Efforts
5. Company Summary
5.1 Company Profile and Chart
6. Evaluation of Top Management
7. Vision
8. Marking Objective
9. Key Strategy
III. SWOT Analysis and the Strategies to Surpass Competitors
IV. VMOKRAPI
V. Financial Plan
1. Cash Flow
2. Income Statement
I. External Analysis
0. MICRO
1. PTM (Primary Target Market)
We classified PTM into three groups in two customer types, buyer and seller
1. Age Group
2. The Living Areas
3. Classification of members
1. Age Group
1) Male 47% : Female 53%
2) Ages
18 below: 0.02%
19-29 : 87%
31-41 : 9%
42-47 : 2%
48 above: 2%
100.00 % (approximately 1.3 million members)
2. The Living Areas (as of 22Jun 08)
1) Manila: 127,848
2) Cebu : 72,504
3) Bulacan: 66,547
4) Misamis Oriental: 57,263
5) Laguna: 44,620
6) Cavite: 43,887
7) Pampanga: 38,756
Others are below 30,000
3. Classification of members
✓ Buyer Side
1) Office Workers
- Easy to find and compare products
- Deal or negotiate directly its price with sellers in ‘ best deal’ corner
- Frequent visitors and purchasers to gadget category which is company’s main items
2) Students
- Computer users in...