J480 Study Guide
Week 1 Readings:
1. Television: better than the real thing…
a. Television technology is getting better and better
b. Stadiums have to fight for something that people cant get at home, which is very hard
c. The in stadium fan experience is losing more and more to people who have wild set ups at home
d. The future will only bring more and more innovative technology to the in-home experience of sports
2. 3 Sports Technology trends of 2015
a. Virtual Reality
i. Allows team to communicate with investors better on products
ii. Also allows training for certain sports to be done virtually
1. Can be safer for players like quarterbacks
b. Player Tracking
i. Stat companies are popping up allowing teams to gain more information on themselves
ii. This allows coaches more data to make better decision
c. Injury prevention technology
i. Teams pay a lot of money for their start players
ii. Injury prevention technology allows their players to stay in the game longer and better
3. The fan experience matters
a. When creating a fan experience, need to look from the inside out no the outside in (be the fan)
b. Fan experience needs to continue to get better and better
c. Need to create an emotional bond with a team
Week 2 Readings:
1. Why Shaq, Mark Cuban and Intel’s CEO Are Excited About Intersection of Sports/Tech
a. Teams need to compete with all other forms of entertainment
i. Technology is one way they stay in contention with everyone else
b. “The energy within a stadium is the most important thing about being there” -Cuban
i. “when someone is looking at their phone rather than the game, we lose a piece of them” –Cuban
ii. CANNOT LET TECHNOLOGY TAKE THAT AWAY
2. How the Sacramento Kings Are Creating the 21st Century Colosseum
a. Data and technology are the cornerstone of innovation
b. Will be the most advanced stadium ever built
i. Crazy fast wifi
ii. Ability for people to find easy parking via app
iii. Find shortest lines
iv....