COMPANY
HISTORY
Why this sudden interest in Garment Washing?
Cotton garments have formed a significant part of the apparel export basket from Pakistan. Of the total exports, men’s shirts, T-shirts and to some extent skirts and kids garments have a large use of cotton fabric as the substrate. These are not only high growth areas in Pakistan’s apparel export portfolio, but also lend themselves to a variety of wet processing options. Further, categories such as trousers, shorts and denim apparel, which internationally are high growth categories (also continue to remain high growth in the domestic market too) have wet processing as an integral part of its production program. Thus, one of the prime reasons for garment wet processing sector’s rising importance is its ability to introduce a variety of aesthetic and functional innovations in garment categories, which are otherwise quite standard in its design elements. Recent years have seen a big “pull” factor from overseas buyers in sourcing garments that have a large “wash” factor, due to the fashion trends currently in vogue. Finally, a number of wet processes are being carried out on the garment stage rather than the fabric stage, since this gives a better control element to the garment manufacturer. Casual clothing (which lends itself to wet processing) is also increasing its share in the consumer’s wardrobe. Hence, washing which started off initially to pre-shrink garments (prior to reaching the consumer) has come a long way now to provide fashion and functionality elements.
Need for a Commercial Laundry
The area of garment wet processing has started warranting interest only in the near past. While the garment sector in general has been traditionally improving; the wet processing sector has been of low importance in the initial years of garment manufacturing in the country. Garment exporters continued to accord this department to lowest priority, which can be seen from the fact that the laundry was either...