INTRODUCTION
The fast-food industry is developing not only in the developed countries, but also in the developing nations. In this field of business, Mac Donald’s Corporation was the pioneer with the successful worldwide fast-food restaurant franchise system and the global prestigious brand name. Therefore, many people consider that the successful development and growth of this corporation which are associated with the talent leadership of Chief Executive Officer (CEO) in the organizational management of business activities. This essay will concentrate on analyzing the strength and weakness of Jim Skinner- the current CEO of Mac Donald’s Corporation and forecasting whether he will still be a great CEO to lead this corporation through the next from 12 to 24 months.
JIM SKINNER
THE CURRENT CEO OF MAC DONALD’S CORPORATION
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I. Biography of Jim Skinner
Jim Skinner was born in 1944 in Illinois, the 21st state of the United States of America. Although Jim did not graduated from any colleges or universities, he had an ability to acquire and broaden his knowledge and apply it in concrete situations through working assiduously and having a sense of high personal responsibility in his employment history. After spending 10 years in serving in the United States Navy, he started his career at Mc Donald’s restaurant with the low position as a restaurant manager trainee in 1971in Carpentersville, Illinois. During
his working period, he tried to make his own efforts to contribute the development of Mac Donald’s Corporation. Consequently, his performances and achievements were highly appreciated by the former Chief Executive Officer (CEO). During the period between 1971 and 1992, Jim Skinner was appointed to many various positions in the United States (US) Corporation such as Director of Field Operations, Marketing Manager, Regional Vice President and US Senior Vice President as well as Zone Manager. He...