Management dilemma:
Recycling business based on a door-to-door service model.
Research questions:
1. Would a recycling business be feasible?
2. Would people like to have their waste collected from outside their home and would they be willing to pay a fee for that?
3. What are people’s views about recycling and what are the inconveniences they face?
Investigative questions:
i. Can this business be profitable?
ii. How long would it take to be profitable?
iii. What is the cost of collecting waste from each household?
iv. Who are the competitors in Indian market and how do they operate?
v. Are there existing customers who get their household waste collected from outside their home?
vi. How much do they pay for such service?
vii. What should be the frequency of collection of waste?
viii. Why would existing customers not go for door-to-door recycling service?
ix. What are the problems, history in door-to-door recycling service?
x. How will we overcome the attitudinal and motivational barriers to recycling?
Variables:
Dichotomous Variables:
Discrete Variables:
Continuous Variables:
Urban area/Rural area
Educational level
Income
Type of Waste
Profession
Age
Research Design:
Exploratory research to understand the consumer behaviour (decision making process) and psychographics – attitude, belief and opinion.
Experience surveys of the customers.
Expert interview of recycling experts, environmentalists, policy makers.
Observation study of existing waste management process.
In depth interview of some chosen customers about the need they feel for household recycling.
Proposition:
Providing door-to-door recycling service will lead to more recycling of household waste in an efficient manner.
Hypotheses:
There is a growing awareness amongst the population for recycling. This door-to-door service will be a convenient way for them to get their household waste recycled and also generate profit for the business.
Md. Tousif Ahmed...