ADVERT ANALYSIS LEVIS 501 JEANS LANUDRETTE
This advert is for ‘Levis 501 jeans’. The target market for the product is primarily males aged 16-24 and who just want to buy jeans. The advert begins with classy, vintage car. Then we see a American soldier standing in front of a laundrette. This tells us that the person inside the car is classy. Also there is an army soldier from the past war so we can tell it is around the 1950s time and the setting is introduced which is at the laundrette. After that, there is a cut to a hand entering the as at the laundrette. The product is introduced as a waist shot and a boy staring at the product. This lets us know what product they are advertising and the person entering the setting. Also the boy staring at it shows it tells us to also stare at it. Eventually, the main character is introduced as a close up head shot taking of his sunglasses. The man appears to be good looking. We assume him to be wearing the product. This tells us that the people who are men that are cool and think girls would like them. We then see a long shot of the laundrette. He the main character is the centre of attention. It cuts to him putting in stones in the machine. After a boy comes and stares at him. He stares back. Then his twin brother comes next to his brother and he also stares at him. Their mother comes and pulls them away. The longshot put us in the place. Then it cuts to the stones being poured in the machine which tells us the difference between Levis 501 jeans and normal jeans. The boys were looking at him as he was the centre of attention. The mother pulled the twins away as she wanted the man in them jeans. There is a cut to a mid-shot angle to the main character taking off his shirt and he performs a sort of strip tease captivation the ladies in the laundrette, bemused seniors, as well as he audience watching on the T.V. he put his clothes in the machine. After just wearing white underwear the girls in the...