SLIDE NOTES
Slide 1 – Macro Environment – The macro environment deals with companies outside environment yet still effects how it serves its customers. Concerning factors like culture, demographics, economic, natural, political, and technological.
Slide 2 - Micro Environment – This means what is involved within the company’s environment and what effects it to serve its customers. Concerning factors like, management including the finance, purchasing, manufacturing, research and development, and marketing departments.
The macro and micro environmental factors all can influence what a company decides to produce, manufacture, maintain, and sell. Culture may not affect the Dynamic Ltd in England yet the demographics, like area where if I was selling these gloves in Egypt, I would have to equip the glove due to the culture of the country. Also gender may alter the decisions of the business as I believe we may not sell many female made industrial gloves, although I believe in marketing towards female gardening gloves, there can always be a counter action towards an influential environmental factor. That’s if dynamics decides to actually segment its market due to demographics like gender or age or area.
Slide 3 – Within market segmentation, it is about identification of the customer’s needs and wants. So if I can tailor to a certain demographic or certain culture, I have segmented my area where I would want to push my good or service to the consumer. The diagram shows the marketing process through segmentation to ultimately decide the product, price, place and promotion (marketing mix).
Slide 4 – Every buyer had individual needs, preferences, resources and behaviours. The criteria for segmentation helps further analyse and assist in segmenting the market further from the environments the company bases itself in. Homogenous means having the same composition, so in this sense, segmenting to these criteria would to be what’s already being offered or could be...