Man Law

Man Law

Man Laws (Men of the Square Table) are a series of beer commercials for Miller Lite, inspired by the unwritten codes by which men live. In the commercials, the panel discusses a given issue until it decides upon a "Man Law". The "Men of the Square Table" are a parody of King Arthur's Knights of the Round Table. The "Square Table" they congregate around is located in what appears to be a secret, Dr. Strangelove-esque room with glass (probably soundproof) walls. The advertising campaign was a response to negative feedback about prior sexist advertising.[1] The campaign also included a website as well as print advertising.[2]

Contents [hide]
1 Members of the Square Table
2 Television advertisements
3 Demise
4 Popular culture
5 References

[edit] Members of the Square Table
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In the commercials, it is their job to adjudge what is manly and what is not manly in common male situations. The panel is composed of important, macho, and famous men. The Man Laws originated from a group of men in Paragould, AR. These men thought other men should help each other to act like men all the time and so the Man Laws were created. Miller caught wind about this group of men and offered them a lump sum for the rights to the idea. It has been rumored that one or more of the original Man Law men have appeared in one or more of the Miller Lite commercials. Among the topics discussed are the proper etiquette for courting a friend's ex-girlfriend, and deciding who rightfully owns Miller Lite brought to parties. The Members of the Square Table are as follows:

Character Real Name
Mr. Binnie Brian Binnie, pilot/astronaut who flew Spaceship One when it won the X Prize
Mr. Bus Jerome Bettis, former Pro Bowl NFL running back of the Pittsburgh Steelers; Super Bowl winner

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