management and marketing

management and marketing

Ford’s Global Vision

Outline

Industry
Driving
Forces
Five Forces
Ford Vision
Toyota Vision
Competitive
Advantage
Ansoff
Matrix
Key Success
Factors
Company
Analysis
Overview
Financial
Analysis
SWOT
Analysis
Competencie
s
Business
Analysis
Challenges
Recommend
ations

Outline

Toyota’s Global Vision

Industry
Driving
Forces
Five Forces
Ford Vision

Toyota will lead the way to the future of
mobility, enriching lives around the world with
the safest and most responsible ways of
moving people.  Through our commitment to
quality, constant innovation and respect for
the planet, we aim to exceed expectations and
be rewarded with a smile.  We will meet
challenging goals by engaging the talent and
passion of people, who believe there is always
a better way.

Toyota Vision
Competitive
Advantage
Ansoff
Matrix
Key Success
Factors
Company
Analysis
Overview
Financial
Analysis
SWOT
Analysis
Competencie
s
Business
Analysis
Challenges
Recommend
ations

Outline

Toyota’s competitive advantage

Industry
Driving
Forces
Five Forces
Ford Vision

• To emerge as dominant leader in the world automobile industry, Toyota
developed 14 strategies referred to as the Toyota way which are seen as the fuel
behind the company's successes
• Higher Attributes + Low Price = Best Cost Provider Strategy
• Industry’s most efficient producer, taking shortest average time of 30.37 hours to
produce a car from start to finish

Toyota Vision
Competitive
Advantage
Ansoff
Matrix
Key Success
Factors
Company
Analysis
Overview

• Product differentiation - the company is rated number one in producing and
introducing new models in the market. Toyota has invested in technology and is
able to roll out new products in the market faster than its competitors.

Financial
Analysis
SWOT
Analysis

• Toyota also manufactures robots and provides financial services under its
subsidiary, Toyota Financial services...

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