Management Information and Technology
The role of IT in Starbucks in gaining
competitive advantage
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Table of Contents
Executive Summary 3
Introduction 3
Analysis 3
INDUSTRY 3
Bargaining power of suppliers: 4
Bargaining power of customers: 4
Threat of new entrants: 4
Threat of substitute products: 4
Competitive rivalry within the industry: 5
PORTER’S VALUE CHAIN MODEL 5
Primary activities: 5
Secondary activities: 7
Conclusion 9
Recommendations 9
References 10
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Executive Summary
This report is a result of a research done by a LSC student entitled Implications of IT in Starbucks stores in gaining competitive advantage. The main goal of the research was to create a context-relevant knowledge based on case study of Starbucks to identify the role of IT.
The analysis will be carried out according to Porter’s five forces and value chain model to recognise the organisations compatibility with the model.
The report will conclude based on the analysis and suggest possible actions to achieve competitive advantage in the market.
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Introduction
The technologic world has been developing apace during the last few decades, enduing many to acquire greater goals. Cyber-world, computing, electronics, software and hardware are the most popular areas where advancement took place. Moreover at the peak of the globalisation, information technology has put...