Market segmentation
The UK Ambient Food market has been in decline for a large period of time. Ambient food producers may have the short shelf-life and that are manufactured canned and dried products often have image and technical constraints to overcome because consumer demands are now changing towards more fresh and organic types of food (Food Manufacturer, 2013) The ambient confectionary and biscuits segments had total revenue of 3.62 million in 2011 (keynote , 2011) while the nut and snacks segment accounted sales of 293million in 2011 (OSEC, 2011) whereas the ambient Frozen food turnover in 2012 was 272 million (Anne Marie Foley , 2013). Despite high quality and low cost products the ambient food segment have not been able to increase in terms of turnover as the market are does not provide the niche products that consumers are looking for. As the ambient food brands suffered the big food retailers began to grow market share by providing alternatives and attracting consumers that were once heavy users of ambient food products (Bakeryinfo, 2013)
Food manufacturer, (2013) “Ambient Foods” , Available at: http://www.foodmanufacture.co.uk/Sectors/Ambient-foods/(offset)/150 , (Accessed at 12th December 2013)
Keynote, (2011) “ Biscuits and cakes updates”Availableat:http://www.keynote.co.uk/market-intelligence/view/product/10565/ , (Accessed at: 12th December 2012)
OSEC, (2011) “ UK Food and drink market guide – 2011” , Available at: http://www.s-ge.com/de/filefield-private/files/3557/field_blog_public_files/7883 , (Accessed at: 12th December 2013)
Foley, M, A , (2012) “Ready Meals: Last Year’s Growth Affected by this Year’s Scandal” , Available at: http://www.frozenfoodeurope.com/article/trends/ready-meals-last-year’s-growth-affected-year’s-scandal , (Accessed at: 12th December 2013)
Bakery Info, (2013) “ Mr Kipling stems decline in tough ambient market” , Available at:...