Marketing C212

Marketing C212

Marketing C212
 

 
Knee Scooters of Houston is a home-based, medical mobility device sales and rental company. We provide our customers excellent customer service; including free delivery and pickup for rentals, free delivery for sales, competitive pricing, and ongoing support to customers. We have had tremendous success in our first year of business.
In an effort to maintain the growth and profitability of our business, we propose adding two new products to our rental and sales inventory. The first product, the pediatric knee scooter, and the second, the bariatric knee scooter. While we’ve had much success with the adult knee scooter, we have missed opportunities by not having youth sized and bariatric products available. Over the past year, we’ve received numerous customer inquiries for these products, as well as from the staff at the clinics that we advertise with in the medical community.
Knee scooters are designed for people who are unable to bear weight on the foot or ankle, such as after a fracture or severe sprain. Our current models are standard sized and are rated for people 4’11” and up, and support weights up to 300 lbs. (Kneescootershouston.com) They weigh approximately 22-25 lbs., depending on the model. These scooters will fit older children and adults, but are cumbersome for a smaller child, and inadequate for a heavier adult.
The pediatric knee scooter, the KneeWalker Jr., is specifically designed for children between 3’6” and 5’4”, and weighs approximately 18 lbs. The KneeWalker, Jr. easily folds down for portability and storage, and has a tool-free setup. It is also equipped with a wire basket for personal items (KneeRover.com). The product cost to us is approximately $85.
The bariatric knee scooter, the All-Terrain KneeRover, is a heavy duty, three wheeled scooter designed to support weights of up to 400 lbs. It weighs approximately 27 lbs. It includes the wire basket, it’s steerable, and has the added benefit of being “all...

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