Marketing Department

Marketing Department

  • Submitted By: nette14
  • Date Submitted: 07/09/2014 11:03 PM
  • Category: Business
  • Words: 867
  • Page: 4
  • Views: 2

Introduction
The Widge Corp is a marketplace leader in snack foodstuff and has acquired Company W, a competitor. The managerial approaches and decision making processes differ. The workers of Widge Corp collect pertinent information and by means of statistical analyses utilize the data to describe inference and formulate suitable suggestions. Company W has tendencies to depend on the knowledge and opinions of its management teams. At this time, both organizations are currently controlled independently, however over the following 12 months the two companies will be merged including the entire management, organizational procedures, and accounting processes. As an employee for Company W and a bit tense concerning the different manner of working, however understand that there is a necessity to have the ability to introduce the concerns and suggestions using statistical corroboration to the Widge Corp senior managers. There will as well be an introduction of statistical analysis that will be employed for the executives of Company W’s differing division, for instance Marketing, Sales, and Production; this will also include the educating of Company W.
The promotion division is partial to identifying the samples regarding the clients that phone the 1-800 call centers with inquiries or difficulties. I have recently met with the marketing department to talk about this topic and they asked for three suggestions of quantitative objects that would track every call and/or the behaviors in reference to the snack food group and indicate if each variable is continuous or discrete.
Statistical Analysis
The statistical analysis for the marketing division entails the way that information is collected, analyzed, and the interpretation of the information gathered. Statistics are the sciences of gathering, coordinating, examining, and explaining information in turn for the decision-making, (Larson & Farber, 2012). The information gathered is called data, and data is...

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