Marketing Interclean

Marketing Interclean

  • Submitted By: funkvader
  • Date Submitted: 12/15/2008 7:37 PM
  • Category: Business
  • Words: 273
  • Page: 2
  • Views: 296

It is said that the merger of companies in a maturing market is inevitable. The cleaning product industry of course, is such an industry. In a 2008 study done by QMS Partners: Market Research & Strategy Consultants; who is a business consulting firm specializing in market research and strategy consulting.  They state, “US demand for industrial and institutional (I&I) cleaning chemicals is projected to increase 3.8 percent per year, approaching $10 billion in 2010. Value gains will be boosted by the increasing market presence of multifunctional cleaning chemicals offering sanitizing and other benefits, as well as reducing labor costs for janitorial and other cleaning operations. Volume growth will be much slower, due to greater use of concentrated cleaners and reduced usage rates for traditional high volume raw materials…” (Para. 1) According to Kline & Co., who has its credentials as an international business consulting firm that specializes in clients in the chemicals and materials industry. The Kline study shows, “The U. S. Market for janitorial and housekeeping cleaning products has achieved steady growth since 2002 and is approaching $3.2 billion at the close of 2006…” Of course, this is further evidence of the importance of this industry as business and retail markets demand for its products is on the rise. To further support that mergers in a maturing market such as the cleaning product industry are inevitable it is important to review the findings reported by Cleanlink; who is an information resource for sanitary supply distributors, building service contractors and in-house cleaning professionals. According to the report, in July of 2006 on the Interline Brands Inc. acquired American Sanitary Inc. Of course, this was seen as a big acquisition for Interline Brands Inc.

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