International
Marketing
Module Overview
Author:
D. Chong
Co-author: D. Kasturiratne
This document was prepared for the University of London by:
Derrick Chong, School of Management, Royal Holloway, University of London and
Dulekha Kasturiratne, Imperial College London, University of London
It is part of a series of chapters developed for the module on International Marketing by the same
authors, and published by the University of London. We regret that the author is unable to enter into
any correspondence relating to, or arising from, this document. Correspondence should be addressed to
the module leader, via the WWLC.
Publications Office
The External Programme
University of London
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Published by the University of London Press
© Royal Holloway, University of London 2009
Printed by Central Printing Service, University of London
All rights reserved. No part of this work may be reproduced in any form, or by any means, without
permission in writing from the publisher.
Contents
About the Authors
1
How to Approach the Module
3
Module Introduction
5
Module Overview
5
Module Aims
6
Module Learning Objectives
6
Resources
6
Module Contents
8
Module Review
10
Module Overview
About the Authors
Dr Derrick Chong
Derrick Chong, a Senior Lecturer in
Management at Royal Holloway, University
of London, is interested in the various
relationships between management and the
arts. This is based, in part, on his academic
studies in business administration (BComm
Toronto and MBA McGill) and art history
(MA York (Canada)). Aspects of his PhD
(London), a comparative analysis of art
museums in the USA, Canada, and the UK, appeared in Arts
Management (Routledge 2002). Publication vehicles include the
International Journal of Arts Management; Journal of Nonprofit and...