Marketing Management

Marketing Management

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REGENT Business School
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Appendix A: ASSIGNMENT COVER SHEET
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Date Received: …………………….
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Date Returned: …………………….
Programme | Master of Business Administration |
Module Name | Marketing Management |
Surname | Mans |
First Name/s | Billy |
Student Number | MBA2130031F |
Date Submitted | 02 September 2013 |
Postal Address | 30 Birch Street |
| Lindhaven |
| Roodepoort |
| 1724 |
EmailMy regent email address: | mba2130031f@myregent.ac.za |
E-Mail(Alternate email address) | billym@absa.co.za |
Contact Numbers: | Cell: 076 792 729 6 |
| Home: 084 504 0482 |
| Work: 011 846 3473 |
Alternate contact: Name | Nadia Mans |
Relationship: | Spouse |
Contact Number: | 084 504 0482 |

I hereby confirm that the assigment submitted herein is my own original work.

Signature of student:…………………………. Date:………………………………

Table of Contents
1. INTRODUCTION
2. MACRO ENVIRONMENTAL ANALYSIS OF ROOIBOS TEA
2.1 Define macro-environmental factors1
2.2 Analyzing the macro-environment 1
2.3 Macro Environment factors1-6
2.3.1 Demographic factors
2.3.2 Economic factors
2.3.3 Technological Factors
2.3.4 Political Factors
2.3.5 Social/Cultural Factors
2.3.6 Natural Factors
2.3.7 International Factors
3. CONSUMER BUYER BEHAVIOUR STEPS LIKELY TO BE FOLLOWED WHEN A POTENTIAL CUSTOMER BUYS ROOIBOS TEA
3.1 Influences on consumer behavior………………………………………………….7
3.2 The consumer buying process………………………………………………….7-10
4. SEGMENTING THE MARKET FOR ROOIBOS TEA
4.1 Segment marketing……………………………………………………………….11
4.2 Segmenting consumer markets…………………………………………………...11
4.3 Develop Segmentation for Rooibos…………………………………………..12-13
4.4 Identifying the determining dimension…………………………………………..13...

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