MARKETING MIX STRATEGY OF AUDI COMPANY
Table of Contents
I. Introduction 1
1. Purpose 1
2. Definition 1
II. Audi Company Background 2
III. Marketing Mix 2
1. Audi Product 2
2. Audi Price 4
3. Audi Placement 5
4. Audi Promotion 6
IV. Conclusion 8
Bibliography 9
I. Introduction
1. Purpose
In brief, this report is concerned about marketing management. It presents in details about the concept of marketing mix with the strategy of Audi Company, which I have chosen as a mission in analyzing the way this company has applied the marketing mix.
The following points will be given as being discussed in this report:
* Focus on the list of marketing mix being used by Audi Company.
* Explore how the Audi Company uses the marketing mix.
* My opinion as suggestion to the Audi Company conducting the marketing mix.
2. Definition
Marketing Mix is defined as the group of modern marketing tools that a company considers to use for influencing consumer needs toward its product or services. From this point I will discuss the criteria of marketing mix as separated by Prof. E. Jerome McCarthy into 4 groups:
* Product
* Price
* Place (Distribution)
* Promotion
II. Audi Company Background
Audi is one of the greatest market leaders present in the automobile industry. The company was initiated in the year 1899 and till the company has achieved greater milestones. The company aims to enhance the customer driving experience through providing them exquisite, comfortable and stylish vehicles (Audi, 2011). The company achieves its aim by developing strategies that revolves around the main objectives of the company. Their slogan is “Vorsprung durch Technik” which means, “Progress through technology”.
III. Marketing Mix
There are four core elements in the marketing mix strategies. The following discussion is regarding the four elements that are included in the marketing mix strategies. It can be observed that there...