STRAYER UNIVERSITY
MARKETING PLAN
FOR
DEWI SITHA JEWELRY
A MARKETING PLAN PRESENTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR MKT 500 – MARKETING MANAGEMENT
BY
ECHO PUTRA I WAYAN HANDIKA
PRESENTED TO
DR. JOEL NWAGBARAOCHA
WASHINGTON D.C. CAMPUS
JUNE 14, 2011
Executive Summary
Dewi Sitha Art shop designs and manufactures handmade sterling silver jewelry in Bali. Located in Celuk, the region is known as the home of the gold and silver jewelry industry. We design such jewelry that draws inspiration to make a classic and natural piece of art. Our company specializes in unique artistic traditions that are passed down from generation to generation.
Dewi Sitha was established to provide a place where customers can find the best source for jewelry and service in the market. Our mission is to explore new business opportunity across the globe and continuously strive to deliver superior quality and unique handcrafted jewelry to our customers.
Dewi Sitha also has Company’s goals in conducting their business;
* To train the young villagers in the arts of silver and gold handicrafts
* To give opportunities for these youngsters to contribute to the wealth and prosperity of the village
* To prevent the rights of the villagers of their own designs by copy righting their designs officially
Our vision is to lift the standard of living of the silver and gold artisans from the village of Celuk by giving them the opportunities to create, to work and sell fairly their products to the local, national and the world markets. We also want to preserve the arts of gold and silver for the Balinese and to have the family designs copy righted officially
Dewi Sitha’s main focus is the manufacture and production of its own unique designs reflecting the culture and tradition of Bali, especially Celuk Village. However, our facility enables us to fulfill the specific and distinct needs of our clients, regardless of the quantity ordered. We strive to play a...