MARKETING PRINCIPLES
Executive Summary
Marketing is a very important term in the field of business. It helps a business to reach its customers and distribute its product. Marketing doesn’t stops their it has a broader meaning now a days. From researching and development of a new product to manufacturing the final goods marketing is used everywhere. There are many marketing researches to know the proper ways of marketing. In this report the very important principals of marketing like the product mixes, promotion methods, Macro and micro environment factors, Strategy formulations etc. are described and analysed on the basis of the given case of McDonalds.
Contents
Executive Summary 1
Introduction 3
Task 1 3
1.1 Explain the various elements of the marketing process 3
1.2 Evaluate the benefits and costs of a marketing orientation for a selected organization 4
Task 2 5
2.1 Show macro and micro environmental factors which influence marketing decisions 6
2.2 Propose segmentation criteria to be used for products in different markets 7
2.3 Choose a targeting strategy for a selected product/service 7
2.4 Demonstrate how buyer behavior affects marketing activities in different buying situations 8
2.5 Propose new positioning for as elected product/service 9
Task 3 10
AC3.1 Explain how products are developed to sustain competitive advantage: 10
AC 3.2 Explain how distribution is arranged to provide customer convenience 11
AC 3.3 Explain how prices are set to reflect an organization’s objectives and market conditions 12
AC 3.4 Illustrate how promotional activity is integrated to achieve marketing objectives 13
AC 3.5 Analyze the additional elements of the extended marketing mix 13
Task 4 15
AC 4.1 Plan marketing mixes for two different segments in consumer markets 15
AC 4.2 Illustrate differences in marketing products and services to businesses rather than consumers: 15
AC 4.3 Show how and why international marketing differs from domestic...