Marketing Research Report

Marketing Research Report









Zach Stevenson
Marketing Research Report
MKT/421
10/03/2016
Creig Foster










Marketing Research Report
Netflix has been leading the way for digital content since 1997. Netflix is the world's leading Internet broadcasting company with more than 83 million users in more than 190 nations enjoying more than 125 million hours of TV shows and motion pictures every day. Including Netflix original series, documentaries, and feature films. Customers can watch as much as they want to, whenever, wherever, on almost any Internet-associated device. Individuals can play, pause, and resume watching all without advertisements or long-term commitments.
Netflix Music Videos
Netflix has continued to be a leader in innovation and technology especially as far as instantly streaming videos is concerned. The companies that are competing with Netflix have followed in Netflix’s footsteps in many ways including instantly streaming content to different devices and also starting original series that can only be seen on their website or app. However, one content area that Netflix has yet to enter while their competitors have is the music industry. I have decided for Netflix to partner with Apple Music to introduce a new feature within the Netflix service that streams millions of popular music videos. Netflix currently offers thousands of movies and TV shows to be instantly streamed to many different devices, however, they do not offer any sort of music selection. This partner with Apple Music will allow Netflix users to stream any music video that is available through Apple iTunes. This will bring even more customers to Netflix with them now knowing that they can not only stream TV and movies but also stream their favorite music videos to their phone, tablet, or other devices.
Target Market
Marketing Research is a vital part of any business with regards to establishing the value of the products being sold. The marketing apparatuses utilized by...

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