|Assignment |
|Marketing Planning |
|Student: |Course: Business Management |
|Tutor: John Heather |Term: 2 |
|Issue Date: Start of course module, during week of 25th January | |
|Submission Dates: |
|Task 1: two page (A4) company selection and background – to be attached as the first appendix to the marketing plan submitted for |
|tutor review at end of class week two. Finalised completed marketing plan on Friday 26th March 2011 before 12.30 pm. |
|Task 2: report on Friday 2nd April 2011 before 12.30 pm. |
|Note: late submission must be accompanied by a late submission form. This can be found in the back of the course handbook |
|Assignment format |One Assignment. Two tasks: |
| |Task one, a 2,500 word report for the board of directors of a company of your choice. The report will |
| |comprise a marketing plan for 2008/2009 for the selected company with the objective of stimulating an |
| |increase in market share for a product or a brand. |
| |Task two, an 800 to 1,000 word report to the same audience (the board...