marketing

marketing

  • Submitted By: lafleur5
  • Date Submitted: 03/24/2014 2:21 AM
  • Category: Business
  • Words: 502
  • Page: 3


Marketing Information System
Thesis System :
This research will first seek to define and highlight the objectives of marketing information system, which consist of four parts namely the internal records, marketing intelligence, market research system and the information analytical marketing system. Hence creating a platform to analyze the effectiveness of the marketing information system, to assist in management making decision.

Introduction:
Today’s economies strive on a Marketing, and Marketing in its entirety is now global, no longer has marketing been confined to a singular market but has been challenged by a global network of buyer and sellers. Hence the implementation of marketing information System was designed to support marketing decision making. This research will first seek to define and highlight the objectives of marketing information system, which consist of four parts namely the internal Report system, marketing intelligence, market research system and the information analytical marketing system. Hence creating a platform, to analyze the effectiveness of the marketing information system, to assist in management decision making .

The internal report system: this allows the maintenance t of keeping records up to date in all functional departments of the marketing company. Internal records related to production, distribution, warehousing and direct selling, cash flow credit area ll in the internal reporting department system. Although this system is cost efficient, convenient, not time consuming and less effort consuming as against other systems of developing information. This system focuses on four major marketing activities , the order of payment cycle, sales reporting , previous research and functional record.
Marketing Intelligence: is the systematic collection and analysis of publicly available information about +
competitor’s trend in the marketing environment. In its broadest sense, Market Intelligence is the...

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