MAT 510 WEEK 8 CASE STUDY 2 IMPROVING E-MAIL MARKETING RESPONSE

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MAT 510 WEEK 8 CASE STUDY 2 IMPROVING E-MAIL MARKETING RESPONSE
Case Study 2: Improving E-Mail Marketing Response
Due Week 8 and worth 160 points
Read the following case study.
Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center.
Instructors, training on how to grade is within the Instructor Center.
A company wishes to improve its e-mail marketing process, as measured by an increase in the response rate to e-mail advertisements. The company has decided to study the process by evaluating all combinations of two (2) options of the three (3) key factors: E-Mail Heading (Detailed, Generic); Email Open (No, Yes); and E-Mail Body (Text, HTML). Each of the combinations in the design was repeated on two (2) different occasions. The factors studied and the measured response rates are summarized in the following table.
MAT 510 WEEK 8 CASE STUDY 2 IMPROVING E-MAIL MARKETING RESPONSE
FOLLOW THIS LINK TO GET THIS TUTORIAL:
HTTP://WISEAMERICAN.US/PRODUCT/MAT-510-WEEK-8-CASE-STUDY-2-IMPROVING-E-MAIL-MARKETING-RESPONSE/
CONTACT US AT:
SUPPORT@WISEAMERICAN.US
MAT 510 WEEK 8 CASE STUDY 2 IMPROVING E-MAIL MARKETING RESPONSE
Case Study 2: Improving E-Mail Marketing Response
Due Week 8 and worth 160 points
Read the following case study.
Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center.
Instructors, training on how to grade is within the Instructor Center.
A company wishes to improve its e-mail marketing process, as measured by an increase in the response rate to e-mail advertisements. The company has decided to study the process by evaluating all combinations of two (2) options of the three (3) key factors: E-Mail Heading (Detailed, Generic); Email Open (No, Yes); and E-Mail Body (Text, HTML). Each of the combinations...